We cannot live without technology but there are times when the interaction is so appalling you just scream “Give me Fred Flinstone!” On the flip side, you have a stellar experience resolving a user problem, often self-inflicted (!) and you want to rave about the service. XpenseTracker is an ingenious iPhone app, created by Silverware Software. If you are user you won’t need me to say it but it is an incredible time saver for anyone, who hates the tedium and time consuming process of collating and processing expense reports. I guarantee that you can create an extra day of working time for a $5 investment!
My settings for reasons I cannot fathom prevented me exporting the finished expense report to my cloud server. I emailed Scott, the app’s author, we are on friendly terms in a virtual way of doing things. He immediately responded in 2 minutes with a brief “here is how to solve the problem” email, succinct and on point. So far, so good until I pressed the wrong button and the screen froze. A quick email to Scott in his Boston office, and within 3 minutes, no blame attached, “this is what you do”. Boom, solved.
I don’t know about your firm or its’ clients standards in resolving clients problems but ask yourself honestly, does our access, response times and success in permanently resolving our clients’ problems match our brand? If you don’t know the answer I suggest you test it immediately. If you do, and you are happy with the results, ask yourself, how can we reinforce those results such that there is a discernible gap between our competitors and us in future?
Today, HSBC’s online banking incurs a cyber attack, zero customer notification beyond a brief badge on their site. A call to Hiscox, a market-leading global insurer, goes unanswered for 7 hours. Telefonica, a leading European telecoms operator, asks me to wait on “hold” for 22 minutes or use their online chat room, which takes a further 19 minutes to get to the heart of my difficulty with someone, who struggles to assemble an audible sentence in English.
Large global brands are being disrupted by smart, small technology firms in almost every product or service line because the latter have better organised themselves to provide a “high touch, high tech” customer experience. It is not about size or scale, it is about how smart your people are.
© James Berkeley 2016. All Rights Reserved.