Archive for September, 2018

Uncommon Market Attraction

Wednesday, September 19th, 2018

The Secret of A Seductive Rapport

When business or investor prospects are drawn to your intellect, social interaction and your communication style, the relationship moves to a depth of reciprocal trust and respect where doing business together becomes “probable”, not  “possible”. Counterintuitively, you get to that point, not by submerging business prospects in everything there is to know about you (marketing collaterals, credentials, deals) but impressively answering what the prospect wants to know.

You help yourself in advance, by visualising where you want the conversation to end up, the obstacles that might lie ahead, and natural responses to keep your conversation on track with maximum momentum.

You help yourself after the conversation, by examining what worked well and you can repeat successfully next time you meet, what didn’t work well and what you must improve when in the same situation.  

   

Legacy Trumps Opinions

Tuesday, September 18th, 2018

Everyone has an opinion about something today (Trump, Brexit, societal changes) and when given a large platform (social or public media), the barrage of people “shouting” about something, is at times deafening, and largely wasted. In death, as I was reminded at a close friend’s funeral yesterday, the only score that counts is what you have positively contributed to the lives of the people around you and beyond (“legacy”).  

The Real World

Monday, September 10th, 2018

Life Ain’t Fair

My eight year old daughter will come to me after a netball match and complain another girl was able to get away with fouling her repeatedly and the referee ignored it. My advice always is you need to adapt to the referee’s interpretation of what is and isn’t permissible on the day, and accept it. Why should that be any different for Serena Williams in her sport? That there are inconsistencies is a fact of life in the real world. The same applies in business, there are management, suppliers and regulators, who give different interpretations of what appears the same policy. Deal with it and move on. Stop playing the “victim”, it demeans you and your legacy.

   

Uncommon Communities

Wednesday, September 5th, 2018

The Oxford English Dictionary defines “Community”, when used as a mass noun, “the condition of sharing or having certain attitudes and interests in common”. Here is an unpalatable truth for a great many businesses, events and professional associations, who talk about building or nurturing a “community”, they really don’t have one. Why? They never have or no longer possess the right conditions for sharing (reciprocal value) and/or the community members have little in common with each other’s lives. Some falter after a brief life, others struggle on into a mid-life crisis or they reach a natural death. It is incredibly hard to sustain a community and build a powerful brand. Because it is easy start in a low-cost technological age, we shouldn’t kid ourselves it is the smart thing for us to do.

Copyright James Berkeley 2018. All Rights Reserved.

Irrelevant Media

Tuesday, September 4th, 2018

When the New Yorker magazine consciously rescinds an invitation to Steve Bannon to one of its’ high profile events, ostensibly for commercial and editorial reasons, why should the publication be taken seriously in future public discourse?

These invitations to polarising figures aren’t proffered on a whim, they are extended because someone at the top of the media organisation thinks Bannon will be an object of serious interest to their audience. That the other liberal-minded speakers don’t agree and won’t be seen on the same stage, says more about them than Bannon.

Perhaps the publication is seeking to return to its’ roots, a “fifteen-cent comic paper”, not the self-styled, “most influential magazine in the world….that stands apart for its commitment to truth and accuracy, for the quality of its prose, and for its insistence on exciting and moving every reader”?

Letting Go

Tuesday, September 4th, 2018

There is no “right time” to end relationships in business (employees, shareholders, customers). Yet one of the oddities in a great many organisations, particularly  small businesses, is more time is spent thinking about the “right time” than invested in making the actual changes,  finding replacements or attracting new relationships. 

Lloyds Bank UK National Business Awards 2018 

Monday, September 3rd, 2018

  

Inflexion Private Equity’s UK Entrepreneur of The Year Award Jury 

James Berkeley

I am delighted to be returning for a second year to participate in the UK’s pre-eminent national business awards, as a judge with 12 fabulous nominees.  In my experience, there are 12 traits that inform the “complete entrepreneur”. Here is three of my favourites:

  1. Self-determined. They do not rely on “handouts” from others to achieve success and they realise they can control their own destiny. 
  2. Wealth perspective. They realise that money is the fuel for their dreams, not actual wealth, which includes freedom, independence and discretionary time to pursue interests that excite them.
  3. Presence. They immediately come across as socially adept and confident, not one dimensional. They are fun to be around, not a pain to hang out with.