Archive for November, 2018

Phone Dependency

Monday, November 12th, 2018

If you are feeling compelled to “sit” on your phone while in the middle of family time, at dinner, at the theatre or the sports event, you ARE the problem. Not your boss, not your client, no you. 

Building Trust

Monday, November 12th, 2018

When you rush to “sign up” a prospect as a client, an adviser, an investor and so on, counterintuitively you lessen the prospects of profitable business. Why? This is the relationship business. Foregoing time taken to properly build a trusting relationship gnaws away at the benefit of doubt the other party gives you, their accuracy in helping you make smart decisions and their commitment to help you prosper (reciprocity). Take a pause, invest quality time and keep offering reciprocal value. 

When Everyone is a PR

Monday, November 5th, 2018

Productive Content

I walked into a countryside pub recently and I saw a guy attempting to play darts, missing the entirety of the dartboard frequently, endangering bystanders and very irregularly hitting the required number. My first thought was “give yourself a break, get a new hobby”.  It reminded me of countless number of people daily posting their musings on LinkedIn, Facebook or Twitter or issuing press releases, articles, and self-authored content. Aimless content disappearing into the ether of self-congratulatory irrelevance. Time really is precious.

If you want to “play”, be very sure who your target audience is (specific traits), aim where they demonstrably hang out and engage with others (publishing forums), and be clear what response you want to elicit (provocation, engagement, seen as a peer or thought leader). I am not suggesting you keep score of every piece of your content’s impact (futile activity), what I am suggesting is you ask yourself is this time well-spent given my immediate priorities? Be honest.