Facebook’s Mousetrap

Over a crackled, and clearly excruciatingly cheap phone line, “Hello, I am Anand, I am not trying to sell anything but one of your Facebook friends has suggested that I call you….” Just ridiculous. If this was an isolated incident, you’d ignore it but when it is the 17th call in two weeks, you ask yourself to what extent is one of the world’s 5 largest companies taking the defense of its’ customers data seriously. Judging by this weekend’s Sunday newspapers, full page advertorials, the company is keen to be seen on the right side of the data protection and ownership wave sweeping through Europe. Great but wouldn’t a more meaningful response rather symbolic gestures with public demonstrations of visible scammers snared in their mousetrap, reassure users that they are really serious and on their side?

©  James Berkeley 2018. All Rights Reserved.

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