Buying “Cheap” Votes

Here in the UK, 36 hours before an election, we have every political leader desperately promising “sweetners” to assorted members of the electorate to get their support in Thursday’s tight General Election. Am I alone in thinking the more these statements are lobbed from the political trenches the less impact they have on landing (perceived credibility and impact)? If the opinion polls and betting markets are correct, we will end up with an elected government where all these promises are up for negotiation in the hard bargaining that follows (largely worthless).

There is a similar effect in selling a business, when buyers in an auction start making last minute “promises” on investment, jobs and the preservation of cherished assets, when in all probability they cannot expect to make money doing so. The net effect is that their credibility is severely hurt when they need it most, at the closing and in the 90 days thereafter, to persuade key strategic areas of the business and constituents to support their growth plans.

Of course, if your only goal is to get elected or close the sale and not govern effectively or grow the business profitably, you have little to worry about.

 

© James Berkeley 2015. All Rights Reserved.

 

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