Hunting or Praying

“Welcome, Mr Bond. I’ve been expecting you!”

In the new “normal”, where volatility and disruption pervade, almost every business manager and investor faces a stark choice. Pray for a return to “gentler” times of old that almost certainly will never happen or hunt for new opportunities? If you consider, rightly, the latter the lower risk option, are you consistently investing time with people, who you know or suspect have a need for your unique value in these times? Start with:

  • Client buyers
  • New buyers within existing clients
  • Buyers within new suppliers
  • Buyers within new distributors
  • Buyers within your clients’ competitors (domestic/international)
  • Buyers at your past clients
  • Buyers with new responsibilities (M&A, consolidation, new markets)
  • Buyers in new prospects and targets of opportunities
  • New referral sources from non-buyers to your ideal buyers
  • New business partner collaborations with your ideal buyers
  • New content ideas for hosted events appealing to your ideal buyers
  • New industry speaking or event hosts focused on your ideal buyers
  • New publishing ideas attractive to your ideal buyers immediate/relevant needs
  • New media and PR sources for promotion to your ideal buyers


If not, why not?

Opportunity abounds in this economy for those with the discipline, talent and work ethic to search for it. There is no “short cut”. After all, the alternative is pretty unpalatable.

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