Rates of Interest

What do rising interest rates mean for your clients’ future (incr cost of capital, incr saving, reduced profit etc.)? What does the pace of rising interest rates mean for your clients future (impact on business objectives, market assumptions, competitive position)? What should the quality of your clients’ response to rising interest rates look like (business model changes, people’s skills, market position etc)?

If you are not thinking about how your clients must change their own thinking and self-talk, you are probably missing the most obvious immediate new business opportunity in the next 12 months. Put in on the agenda at the next client meeting.

 

© James Berkeley 2015. All Rights Reserved.

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