A Dumb Englishman Abroad

Rick Stein, the international chef is currently airing an entertaining series on BBC television about long weekends in European cities – the food, the culture and the history. Stein is a great chef, I have eaten in a number of his restaurants and the creator of an impressive brand. He comes across as intellectually curious and a decent man but his mangling of the English and Austrian language in his latest show in Vienna, wouldn’t get him a job in Burger King.

If you want to be taken seriously on a public stage, on camera or at an international gathering or event, the minimum expectation is that you demonstrate a command of your own and your host’s language. If you want to use local terms or words to impress others, make sure you know how to pronounce them properly and in the right context. If you are in doubt about the latter, ask an informed local. Don’t wing it, you’ll look an amateur.

In Stein’s case with an expensive production and abundant researchers, it is just lazy film making or you can blame it on the irritating tendency at the BBC to dumb down programme making to the lowest common denominator. Either way, it makes the speaker look dumb. Why would you do that or allow others to create that impression?

© James Berkeley 2016. All Rights Reserved.

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