Referral Learning

Before you instantly try to tear apart a business colleague’s, a client’s or a friend’s suggestion to meet with someone or explore a potential business opportunity, sit back and listen for a minute or two. There is three learning points: (A) the size, immediacy and relevance of the specific opportunity for you, (B) the individual’s current understanding of a high potential referral for you (clarity and accuracy) and (C) their current capability to be an immediately useful and relevant source of help, in ways you never imagined (who they are hanging out with, what they are immersed in and so on).  

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