Empty Partnership Offers

 

“I am flattered that you would consider partnering with us, here is how it might work…”

 

I have sat with six experienced private investors and bankers talking to entrepreneurs and executives with impressive mid-market and small businesses in the past month. Universally, their entire approach bar one notable exception, is driven by a poverty mindset and fear. “How can we minimise our risk, our upfront investment, our commitment (time, cash, resources and so forth)  and get the other partner to show us their true worth while exerting maximum control?” It is not what you say or the other partner hears that matters, it is how you act.  If you really are a prudent risk taker, act like a peer and let go of the fear. Otherwise stop wasting everyone’s valuable time.

© James Berkeley 2017.

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