Pick My Pocket

If you don’t have a clear threshold, where free marketing advice stops and paid advice starts, you’ll forever have your pocket picked by clients, prospects, investors, business partners and friends. I’d urge you to adopt a “pick my brain fee” (say $500 or a $1,000) for an hour of unfettered advice to a for-profit business. Instantly, 80% of these requests will immediately cease. Those that agree to it, will reward you with a committed paying client or business partner. Here is a golden rule: you might offer some free insights on “what” they might do, say, act upon etc. but they must agree to pay you before you start explaining “how” they might accomplish their objectives. Repeat after me, “I am not a charity unless I choose to be. My time is scarce and valuable.”

© James Berkeley 2018. All Rights Reserved.

 

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