If you want to broaden your “reach”, access a large pool of your ideal investors fast, and start turning first conversations into serious interest, how about YOU start by clearly defining your “ideal investor” traits? I am fed up with clients constantly asking me without first doing their own critical thinking. Yours might reasonably include a strong personal or emotional connection to us, has a need or one that could be easily created for our proposed investment, can make a decision fast, has the means and authority to invest now and so forth. Let’s hear it first.
© James Berkeley 2018. All Rights Reserved.
