Help I Need Somebody

While my focus is on helping mid and large organisations with dramatic growth opportunities, I get asked by early-stage entrepreneurs for a “second opinion” on their business model from time to time. I am often bemused by these “soft” requests, as someone, who has been in the exact same stage of growth.

If you want help, by all means “ask” for it but do realise that there is a strategy and tactics to the request process.

“Strategy” in asking, what do I want to accomplish from applying the requested help? Is it a faster resolution of a past problem, validating a current decision or greater confidence in a future plan?

“Tactics” in the form of how do I get the fastest and best solution? Where external help is required how do I present the “ask” in a way that is mutually beneficial for all parties, not just me.

I come across many interesting entrepreneurs, who are clueless in these areas. Consequently, they buttonhole you at events, send “cold” investment presentations or feign interest in articles that you have published.

Can I make a suggestion? Be very transparent upfront about your intentions, find the warmest path to the “expert” and position the request in their self-interest.

I cannot guarantee, I or anyone else will give you our “free” time but you sure dramatically increase the odds in your favour.

Is that helpful advice?

© James Berkeley 2015. All Rights Reserved.

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