Posts Tagged ‘customer service’

High Touch Trumping Parking Tech

Tuesday, March 28th, 2017

 

High tech is dramatically improving the way we live (transportation, medicine, education and so forth). Yet in some areas particularly related to prevention it is trumping a high touch customer experience for close to zero benefit. Nowhere more so than the indiscriminate use of ANPR technology to record number plates entering and leaving car parks. The technology isn’t smart enough. In a recent example, to inquire about a hotel night stay and meet a fellow guest, it required entering late night through a car park using the technology. For reasons that were out of my control I had to wait for an extended period outside the hotel’s front door. There was close to zero signage visible about the snake pit I had driven into or even awareness of what lay in store until a further two weeks had elapsed when in the mail arrived a £100 penalty notice. Apparently I had stayed longer than permitted even though I wasn’t technically parked and indeed was interacting with the hotel’s front desk. When I sought to appeal you are directed to a cumbersome and legalese riddled process that exclusively treats you like a transgressor.

Thankfully, the common sense intervention of the Hotel’s Deputy General Manager, Jena Smith, was able to right a wrong. When investors look at early-stage tech businesses, the right question to ask is, this business addressing a human need, solving a human problem or kindling the human spirit. Quite clearly, the owners of Parking Eye, Capita, who shelled out £54 million four years ago for Parking Eye, never stopped to consider that simple question. Or if they did, they have come to a warped conclusion that driving away huge volumes of repeat and referral business from the surrounding businesses, generating huge negative media publicity and hiding behind weak boiler-plate defences, is a great advert for the CEO and their Board’s genius.

© James Berkeley 2017. All Rights Reserved.

Idiotic Management: British Telecom (BT)

Tuesday, August 30th, 2016

A call from a Jennifer Williams at BT, our broadband service provider’s security department, alerts us to suspicious activity. The call request details send us to their main customer telephone (30 minute wait) or their chat line function, hosted in some far fetched location, where you spend 30 minutes trying to get someone, who can input your account details accurately.  If BT’s management are truly serious about lowering the costs of fraud, and improved customer care, they would do well shopping their own business processes. They make the keystone cops look like MI5.

© James Berkeley 2016. All Rights Reserved.

Education Technology To Trump Artificial Intelligence Buzz

Friday, July 22nd, 2016

I have had three separate occurrences this past month for family members needing quick advice for a range of more serious and less serious healthcare conditions. Here in the UK, the National Health Service’s Accident and Emergency Departments have become the repository for all conditions and advice outside of normal UK working hours, irrespective of the urgency or severity of the condition. According to one enthusiastic A&E nurse in a London hospital,  at a minimum 50% of patients don’t have a condition that warrants being there! We have a healthcare customer base that is

  • Increasingly uneducated about the resolution of minor and major health illnesses and injuries
  • Struggling with the increased automation in the healthcare system
  • Rapidly growing and drawn from very diverse backgrounds and cultures
  • Expecting greater access to world-class advice and near real-time resolution of all healthcare problems
  • Expecting free or near-free cost of advice and treatment
  • Reconciled by politicians that fear to speak out about the paucity of mass healthcare education
  • Comforted by a media that is only too keen to promulgate a sense of victim hood for a good headline

The response has been to rejig the supply of healthcare resources, the productivity of those resources and the automated processes. To channel all requests for help, outside of normal UK working hours, to emergency healthcare professionals, to ask them to enforce the prioritisation of all out-of-hours healthcare treatments, to perform to their best and to be on the front line taking the flak from patients and dependants frustrated at average wait times. Who would want to work in A&E?

Surely in this mobile-connected age there is a higher touch higher tech solution to the education, prioritisation, delivery of advice and resolution of illnesses and injuries? We are moving away from the archaic idea that every child gets the same textbook in school and in future embracing “adaptive learning”, where every child has materials updated in real time, customised to what they know and how they learn best. Using software to handle the basics and freeing children and teachers to spend the rest of the day interacting on group projects and personalised instruction. A back to the future revolution, not a dependence on online learning.

We have spent billions building “algorithms” that allow machines to ape human behaviour (artificial intelligence) but a tiny percentage of that on aiding humans to become smarter than the automation suppressing our talents and enthusiasm in the workplace. The NHS is but one example where we need to leverage technology to enhance, not replace us. To invest in human intelligence (customers, managers, employees and payors).

The same applies in almost every business. We suck the energy and life out of our employees and clients, asking them to perform basic activities without regard to the outcomes (onboarding clients, resolving complaints, adhering to redundant policies and procedures etc.). The automation is swamping their abilities to apply common sense, to provide outstanding customer service (speed and quality of response), to create loyal and “permanent” customers and in return obtain fulfilment from their work. How else explain the rising boredom levels in almost every professional workplace?

Yet executives in banks, insurance companies, professional service firms and others respond by deploying huge amounts of capital to harness big data and analytics, to make smarter artificial underwriting, investment and advisory decisions (models, augmented reality, robots and so on).  A tiny slither of that amount on enhancing their own managers, employees and customers intelligence, and when they do, it is on prosaic “one size fits all” training programmes, where they have close to zero understanding of the return on investment. Consequently, huge swathes of the workforce, management and customers are ill prepared for the disruption.

If you are not convinced that education technology from the children’s nursery through the workplace and into senior living represents a huge growth business and investment opportunity, you are sleepwalking through life.

© James Berkeley 2016. All Rights Reserved.