Posts Tagged ‘events’

Lousy Speaker Requests

Tuesday, July 3rd, 2018

If you are trying to understand the value of public speaking at an industry event, professional association or private gathering, here is some tell-tale signs it is unlikely to be a valuable use of your time:

1. The Event Host is visibly disorganised, requests go unanswered, your contribution is unclear or is constantly being moved.

2. The Event Host is too busy to introduce you to fellow panel members or the moderator pre-event.

3. The Speaker list is overweight in providers and suppliers, who are clearly only there because of their sponsorship.

4. The Moderator slots are predominantly reserved for professional service firms who are sponsors, not because of their moderating skills.

5. The location is visibly “cheap”, located in an underwhelming part of town that operates successfully solely because of the high volume of low margin events.

6. The Event Host is a highly commercial organisation that operates on a constant churn of events each year. If in doubt email me.

7. You don’t recognise any of the keynote speakers as global experts in their particular domain.

8. The commercial event model operates on a free or massively discounted incentive to a particular category of participant, at the expense of professional service firms (a feeding frenzy forms around those few “special guests”).

9. You find little or no significant track record of meaningful media coverage for the event within your industry or in the mainstream business media.

10. You find the same old faces chairing or moderating the event each year. One London Wealth Management event insisted on the media company’s Chairman, Alan, the dullest man in the world, chairing 18 events in a row!

11. Less than 30% of the Agenda is reserved for “new” topics not previously covered in the prior 3 years.

12. Mention is made of “Continuing Assessment” credits for attending the event. Who really needs those other than mid- and lower level employees (rarely buyers of your services).

© James Berkeley 2018. All Rights Reserved.

 

A Very Royal Connection

Saturday, May 19th, 2018

25 million Americans will arise early this morning seduced by a few hours of British pageantry,  a young Californian girl and a British prince walking up the aisle. It is a moment where fact suspends fiction. Where a powerful brand leaps out of the television set and creates a deep visceral connection with its’ audience. Pure marketing nirvana.