Posts Tagged ‘Media’

Nothing But The Truth

Wednesday, July 5th, 2017

Beware the tendency today to have opinions proferred by eminent people confused with facts by trusted media sources.

Today, the BBC’s Kamal Ahmed in a story about the growth of the UK’s gig economy, quotes Lord Adair Turner, a British economist and policy adviser, as “correct” in expressing his opinion that the failure to see a real rise in average UK wages since 2007 proves that the capitalist system is not living upto its’ promise to “raise all boats over a decade”.

The capitalist system promises to create an environment for maximising wealth creation. There is no better system at doing that. It doesn’t “promise” anything other than in fostering competition, there will be winners and losers.

A capitalist economy’s fault line comes in how it deals with both groups and how it distributes wealth fairly and equitably. Should a public company CEO earn 10x that of a brain or heart surgeon who saves lives or 300x their lowest paid employee? I happen to believe everyone, who is seriously intent on working, and contributing to society, should be able to have a job.

Where we are on unsafe ground as a society, is when prominent journalists with dominant global media platforms don’t self-check opinions expressed as facts. For who are we to believe?

© James Berkeley 2017.

 

The Media Mirror

Friday, April 1st, 2016

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Why do so many business media interviews tell us less about the individual’s story and more about their fears? If the objective of talking to a “friendly” reporter is to increase the likelihood that you are seen as an object of  interest (credibility, intellect, empathy) amongst your key constituents (clients, prospects, shareholders, employees, business partners etc), you would be wise to start by understanding the reporter’s objectives.

1. What logical and emotional priorities is he/she seeking to accomplish?
2. Why interview me? (unique story)
3. Why now? (event or occurrence)
4. Why in the manner suggested? (environment, conditions etc)
5. How is the reporter better off or better supported after the interview is published?

I see a great many successful business folk, investors and board chairs expressing anguish at what they see in the “media mirror”. “He twisted my words”, “She portrayed me in an ugly or vulgar light” or “They lied to me”.

The reporter is the easy soft target for their frustration when the real culprit is the individual themselves. They failed to ask themselves the right questions before agreeing to the interview and they walked into the interview I’ll-prepared with their ego dangling out front.

Media promotion is an important part of building a marketing gravity to businesses that  want to lower acquisition overheads and accelerate top line revenues. Doing it right is more important than not doing it at all.

 

Copyright James Berkeley 2016. All Rights Reserved.