Posts Tagged ‘real business’

Faux Collaboration

Tuesday, February 20th, 2018

Most conceptual conversations around collaboration, internal or external, are a huge waste of time, yet daily I see  clients, prospects and business partners spending endless hours doing just that. Here is the key questions to ask yourself: Is there real business with real money at stake? Is it mutually-attractive in our immediate future? Is there the requisite commitment on both sides to convert it into cash quickly? If you don’t have a definitive “Yes” to all three questions, stop right now.

I have created over 75 collaborations in support of my firms’ business growth, and hundreds for large and small clients in 15 sectors and in 91 countries in my near 30 year career. Yet only handful really endure for any significant length of time or develop beyond a very specific need.

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