Posts Tagged ‘siren call’

Digital Presence and Present

Wednesday, January 23rd, 2019

If you consciously maintain a “digital presence” and seek to be “present” in the lives of those who matter most to you (business clients, colleagues, friends, family and interest groups), why do you cease to be original or relevant? I have to laugh when I see people retweeting or posting to their LinkedIn or Facebook followers, a David Bowie BBC Newsnight interview from 1999 on the disruptive influence of the internet for the ten thousandth time, as if by association, “they” have something to say of earth shattering interest. I speak as a Bowie fan.

Surely the point of a “digital presence” is to create the simplest and therefore the fastest way, for others to gain “access” to YOU as a person and/or your business. Secondly for YOU to be digitally, if not physically, “present” with something compelling, relevant and valuable to contribute to the life they wish to lead today, and in future, not two decades ago!

On the other hand, perhaps this whole “digital presence” mularkey is just a euphemism for a year long cocktail party and showing off to vacuous friends, clients and work colleagues about the life they so wish they had, nothing more?