Customer Strategy – Why Excitement is the Most Powerful Aphrodisiac for Profitable Growth


It is the considered and great touches that create excitement for the client or consumer and separate the exceptional from the dull businesses and brands. Profitable growth is about creating permanent and loyal “fans”, in much the same way pop groups such as The Beatles and their successors have sought to do for the past 50 years. Listen in to approaches that most businesses could rapidly adopt and transform the level of engagement with their customer, the market perception of their brand and the prices they could command for their product, services and relationships.

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