Dramatically Improving Operating Margins

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In many high growth markets, traditional practice has been for brands to enter at a high price point and when the competition intensified to launch subsequent lower priced offerings to remain a significant player. For many businesses that approach isn’t open to them today. Drawing on the experiences of Zara, the Spanish clothing brand in China, Melco Crown in the hot Macanese gaming enclave, Ruby Tuesday in the glitzy shopping malls of Dubai and Kuwait City, and other examples, James discusses how to manage the transition while constantly improving operating margins and maintaining a focus on long-term growth goals.

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