Grip It and Rip It

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Data is largely worthless unless it is transformed ultimately into wisdom. Several large brokers have sought to harness the power of their data to provide their clients, business partners and their own firm with a competitive advantage. Yet these platforms, GRIP, Willis Connect and so forth are largely irrelevant if first, the underwriting teams in insurance distributors are not fully energised and empowered to apply their own knowledge to the broker’s data and information in order to make wise strategic decisions. James gets to the heart of an insurer’s ability to dramatically improve their success converting their marketing into closed business. Understand what and where to prioritise investment, why and how to build a real competitive advantage.

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