Innovation – The Untapped Potential


For the business line manager, who wants to stand apart from the competition, James provides powerful approaches and never previously discussed lessons from his experiences with Hilton, Caesars Entertainment, Ericsson and others on how to apply practical and proven tips for innovation. He focuses on key sources of innovation such as a firm’s past successes, a competitor’s failure, reconfiguring technology, changes in public perception and changes in nature, education, income, age and location of customers.


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