Market Entry and Alliances – Catalyst for Growth


Franchising partnerships in Kuwait, joint ventures in Spanish real estate, global hotel marketing consortia, law firm alliances in SE Asia and correspondent reinsurance broker relationships in Bermuda, market entry takes any number of forms. Irrespective of the methodology, there is a sequence of questions that James explains must be discussed openly and honestly to establish an effective alliance, which results in dramatic, not insipid growth.

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