For every 10 entrepreneurs or executives, who use the refrain “we are gaining great traction with [investors, buyers, customers]”, I find 9 have nothing meaningful to show for it yet [committed capital, signed agreements, cash in the bank]. Fact.

Let’s be clear, you cannot feed the family on popularity or acceptances of your idea, product or investment. It reminds me of the silly game social media influencers play in justifying their success by the number of “likes”.

To then use that as an excuse, as some do to withhold investment in improving their own skills in attracting and converting potential investors into actual investors, leads into buyers, and interest into cash is dumb. What are you “saving up for”, when your skills deficiency is such that you need to be spending now? Longer suffering?

Tags: customers, entrepreneurs, investors, marketing