Some pseudo marketing experts have a need to make marketing excessively complex and wrapped in a language of its’ own to address their own insecurities. Entrepreneurs have learned to unashamedly make what is simple simple. Skin in the game. There is a clear symmetry between their success creating customer need and their own personal fortune.
Archive for May, 2023
Entrepreneurial Marketing
Saturday, May 27th, 2023
Out of Here
Friday, May 26th, 2023When I see an automated “Out of Office” reply notice, which then says I have “no access to email” I really wish that to be true but seriously, why not be honest? “You are not my priority right now, I will not reply to you until XX/MM. Please contact Angela for an urgent response”.
Value Partners
Tuesday, May 16th, 2023
I am tiring of early stage and high growth entrepreneurs, who desperately need greater help in attracting their ideal partners (capital, distribution, and so on) for their business growth but refuse to invest upfront in their own success.
They have money, whether it is supporting existing payroll and benefits or their own personal lifestyle expenses (private schools, mortgage, holidays), they just don’t trust their own judgement in parting with it to resolve the increasing ambiguity and complexity within their businesses.
The visible lack of confidence in their own future and poverty mindset, is precisely what is turning off their ideal partners. If they won’t accept and change their own behaviour, why should others underwrite the risks that they are taking in their entrepreneurial businesses?
Hiring Judgement
Monday, May 15th, 2023
Executive Chairman Elon Musk announces longtime media executive Linda Yaccarino, as the new CEO of Twitter and says she would focus “primarily on business operations”. Isn’t that a Chief Operating Officer you have just hired?
In all this confusion around titles, aren’t we better focusing on what people are an expert in, not the title per se? Then, how the board dynamics and contributions are better aligned to the actual needs of the business, customers, shareholders and employees before rushing to judgement?
A good hiring decision is one that is wise both before, and after the event.
Label Blind
Tuesday, May 9th, 2023
If we are all unique individuals, why do so many people resort to lazy generalisations and labels such as Ultra High Net Worth, Gen Alpha, Neurodiverse etc? Perhaps they cannot distinguish you from me?