A lot of local recreational sports clubs are awash with members and volunteers giving their time, energy and money for a better, and more prosperous future, when they are able to resume playing.

In these extraordinary times, extraordinary generosity is on display. None of this creates main stream media headlines but it has been picked up by a lot of local broadcast, print and digital media, where their staff have not been furloughed.

One of the trends I spot in this pandemic, and I suspect it will sustain and grow, is an increasing thirst for local human interest stories, and acts of kindness. Distinct from national and international media, and social media, whose incessant fight for eyeballs, is driven by editorial viewpoints and divergent beliefs. If we are more connected with our local communities at this time, why wouldn’t we be more connected with and trusting of ‘local’ media?