
In a world where social media has promulgated millions of so-called “experts”, it is time now as the smartest linguist I know, Alan Weiss, stated this week, to raise the bar. If you are in professional services, financials services, business services and are not seeking to be known as, quoted and cited as, and seen as, “The Authority” in your field, you are not trying hard enough. You need a new Personal Strategy.
With due attribution:
- Who do you want to be in a year? Known as the Authority to……
- What do you want to be doing in support of you want to be? (referrals, networking, speaking, publishing, hosting private events, Board or Charitable leadership roles etc)
- What do you need to move from where you are to what you’ve described? (what must you maintain/contine to support, what must you improve, what must you jettison, what must you acquire. Pick a small list, schedule in calendars, and start immediately).


