A great many entrepreneurs are finding out the true worth of service providers, who have been hidebound to a mantra of maximum efficiency and optimisation. They cannot adapt well (no surplus staff, unfamiliar with remote working and so on) or they won’t adapt (fiercely protecting their own interests) in these times.

What you do know is the cohort of service providers that every entrepreneur had entering this pandemic MUST change, and in quick order.

How would you rate each of your service providers (office landlord, banker, accountant, insurance broker, corporate finance adviser, lawyer, IT support, suppliers etc.) in conforming to your specific needs, right now?

Are they going “above and beyond” (immediately useful and relevant), performing as you expected or flatly, unable or unwilling to adapt to your changing circumstances?

Who by name is having a great crisis?

How can you reward them in the moment (offer a referral, a testimonial or advanced service payment)?

What has happened is irreversible. What you can control and influence, is what you are going to do about it today and tomorrow?