If “value for money” is very much in the eye of the beholder, why do businesses and the media insist on publishing “data-led” rankings, lists and assessments where the methodology applied is rarely how customers think or act? Click bait?

A UK survey today in Britain’s Daily Telegraph tried to assess private school education based on the very blunt assessment of the percentage of children earning a top grade in their 16 and 18 year old exams and divisible by the school fees paid. Next to no parent would use those metrics for their child’s secondary education if they possess the means to make those lifestyle choices.