When potential business partners exploring a relationship conclude one or both of them are not a “good fit”, you have a choice. Assuming this has been a genuine and honest attempt with real business on the table, you can
- Cut off the dialogue with no further contact
- Give permission to stay in touch on a pre-agreed or as appropriate basis
- Do the latter and offer to pass on “no obligation” referrals (names, ideas or insights of mutual interest).
You have options.
You are leaving but you do not have to end your relationship or the future value that might arise for each other.
This sounds a childish question: are you playing the short or long game with your potential partners? If so, why? Does that make sense for your business growth, today and in future?
