People talk about “doomed” sports and a lack of appeal to “Gen Z” (golf, rugby, baseball, horse racing and so forth) but isn’t the uncomfortable truth that there is insufficient excitement to sustain and grow a large pool of their ideal fans. Those people with the means and the greatest propensity to pay for the “must see” experience. The assumption that this is a “generational divide” is misguided, there are greater differences within than across generations.
