Investors don’t fear an entrepreneur and their organisation’s ideal future, what they do fear is that the road to that destination is not littered with explosive devices. What preventative and contingent actions do you have in place now to allay your ideal investors’ fear that they are not lambs to the slaughter? Your success in powerfully articulating and boldly reassuring them is directly correlated to the time taken to convert initial interest into a firm commitment.
Tags: contingent action, investors, preventative action, raising money, risk