Breeders breed racehorses with a very simple task in mind, to breed the fastest horse between the starting gate and the winning line.

“Strength” in the form of stamina to sustain the strongest galop and “speed” to outrun the field.

Nothing is certain but breeding the best sires with the best mares is the least risky option.

Would an outsider recognise your sales and marketing “system” as the superior progeny of the best people with the best technology? If not, why in the hell do you think you can outrun your competitors and build a sustainable future?

Tags: marketing, people, sales, technology