If your readers cannot grasp what you are wanting them to do in the first line of your email in a business setting, why should they read on? There is a pressing need for many people to be intelligently ruthless with their writing and meeting contributions. “I am seeking your advice on….” “My question is this….” “We need to set up a call/meeting…” “You are exposed to this risk…..”

I always laugh when someone says in a sugar-coated manner “let’s cut to the chase”, as if they are about to spring a surprise. Isn’t that why we are here in the first place? It is a trait beloved of amiable characters, who are desperate to be liked rather than respected. They pivot the conversation, to largely escape their own waffle or procrastination but think they are doing others a favour.