
Once a week I receive a request from an entrepreneur or investor proposing an equity arrangement in lieu of cash for my expertise. Ask yourself do I possess sufficient control and power over the desired outcome (my financial return) to “guarantee” success? In most cases, you don’t as much as others might convince you that is the case.
Then, what is the impact on my cashflow, time and enjoyment if I do accept the offer? The shiny reward is often very clear, what is less obvious is the probability, and seriousness of the downside risks, and the very real consequences for the life that you are seeking to lead.



