Watching young kids play soccer or hockey, they inherently run into a large cluster fighting to kick or hit the ball with limited success. What they learn with experience, is the smart thing to do, is to spread out, to run to where they anticipate the ball is moving to, not where it is now.

Are you duplicating your clients’ efforts to figure out existing problems or are you anticipating their needs, and positioned to offer simple, fast alternatives that dramatically speed up their progress towards their goals?