Many markets that businesses operate in simply don’t follow rational behavior. Consumers and clients’ behavior and spending patterns often defy the most accurate of forecasts. Faced with irrational market movements, senior executives and line managers in retail, commodities, investment management and other sectors must display rational thinking, a high-level of self esteem and outstanding decision-making skills that allow the business to navigate stormy waters. Listen and learn from the best and readily their proven approaches in your own business.

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