If you are starting the year with details of a glitzy new investor or a new career move, why are you creating so little excitement and originality beyond trite statements in press releases? There is fierce competition for eyeballs, in almost every sector. You are either not trying or flatly underwhelmed by the news, which is it?
If your belief is that begging, borrowing and offering crumbs in return for others’ free time, money and energy, is a sound policy for your business growth, think again.
Irrespective of the size of your organisation or your material success, you are only going to be someone else’s priority if what is in it for them is tangible, meaningful and immediate.
There is a reason why nominal equity or remuneration on success is offered in return for extensive immediate “help”, the probability of success is remote and so is paying up. The other party wants you and your balance sheet to de-risk their business growth, nothing more. Treat offers with extreme caution and realism.
