In the Summer 2019 Issue of Family Office Magazine, the pre-eminent authority on all international family office matters, James discusses what it takes to get families begging to co-invest in other families’ private equity, real estate and passion investments. Based on his experiences with 25 recent deals sponsored by centimillionaires and billionaires, take a look behind the scenes.

“Uncommon Traits That Families Seek In Other Families’ Ideas” (2 mins)

“I doubt that many attraction approaches that have worked well in the past for an UHNW individual will work well in the future because they are changing expectations fast.”

James Berkeley, Guest Contributor, Family Office Magazine