The simple act of consistently “showing up” (in-person, virtually or by phone or email) is a long overlooked super-power in business. Would others describe that as one of your super-powers, if not why not?

The number of clients and prospects I meet, who lack the routine and exceptional discipline particularly in periods of a business transition: raising capital, a business acquisition, or on-boarding a new team, and use it as an excuse not to lock in a meeting date, get on a plane or return a call or email in a timely manner to a prospective new business partner or client is staggering.

They then convince themselves it is a secondary or tertiary priority when the reality is building their business, and ensuring there is sufficient fuel in the tank, is a constant priority if they are serious. It is not “either or”, it is “both”. It begs the rhetorical question why should they make you their future priority (bring you business)?