Your potential speed and quality of response resolving a customer service issue directly correlates to the power and control the individual you are talking to, possesses.

Why get submerged in “customer complaints” when a few moments research, and crafting a powerfully worded letter to the CEO, which is demonstrably in his or her self-interest, would be a better use of your time?

My observation is 99% of people don’t do this because they are “fearful”, refuse to act as a “peer” of the CEO or feel “guilty” turning up unannounced.

Listen, you are doing the CEO , and your fellow customers a valuable favour in bringing it to his or her attention. If you don’t agree, why the hell are you frustrated?