On behalf of my global private investor group, I get asked for my opinion about all manner of new and existing, mature and immature, growth businesses. Time is the scarcity, not money. Here is six reasons for “instant dismissal”:

1. Opaque and unimpressive value for the customer
2. Ideal buyers of the product/service/relationship (name, title, organisation, sub-sector, market need) unclear
3. Intellectual firepower to attract and retain those ideal buyers weak or not clear
4. Intelligent pricing not self-evident
5. Reinvestment plan in innovation (people, markets, technology, systems and so forth) unclear or non-existent
6. Not a seasoned entrepreneur, who has accomplished this exact success before, or not taking advice from one.

Tags: entrepreneurs, filters, investments, qualification