I hear a lot of seasoned executives and entrepreneurs in mid-market businesses reminding me that there is a “wall of cash” waiting to invest into their sector (media, industry conferences). Look at the love affair private equity investors like ABRY Partners, multiple Canadian pension funds and others have with the US and UK insurance broking segment currently.
In their next breathe, they explain their own difficulties in attracting any of it fast (largely external factors).
The tough reality is
- They are insufficiently valuable today, and in future.
- They are not a person of great interest to those controlling the majority of that cash
- Those investors are not their ideal investors.
Which is it?
If you refuse to honestly answer that question yourself, it is tough to move forward with proper focus.
