
ATDQ: “Answer The Damn Question.”
A human condition that is prevalent amongst poorly prepared individuals, those masters of complexity and the dishonest (politicians, public servants, academics, economists and business leaders). Visible nightly on our television screens in every locality.
Yet it is also something you can witness daily in board and management meetings, and critically, when entrepreneurs are seeking capital or selling their businesses. How many discussions, end right there because the entrepreneur failed to answer the buyer or investor’s damn question? In my experience, a shocking 60% of occasions, the other 40% the buyer or investor wasn’t convinced by the response.


